PSYCHOLOGY, TECHNOLOGY, AND BUSINESS... OH MY!

How can the study of psychology apply to the many meetings, programs, and brainstorming sessions that take place in any business, organization, or grassroots program like Google CLP? Despite their differences, it turns out there is small subset of psychology that is in high demand for those intrigued by the inner workings of the business world but still enjoy playing with lab rats and memorizing Freud’s psychosexual stages.

The field of Industrial/Organizational (I/O) Psychology utilizes empirically supported psychological theories and methodologies to enhance an organization’s functioning in areas such as recruiting, hiring, performance, motivation, or leadership development of current employees, and improving the overall work environment. By relying on their depth of knowledge in human behavior, I/O psychologists are equipped to diagnose and treat paralyzing issues within a company that can infiltrate many levels, from the micro to the macro.

Increasing efficiency and efficacy of businesses through consultation is an investment in not only the business itself, but also the people who work there. Those who work in I/O Psychology not only have to have a deep understanding of business practices, but also need to demonstrate an appreciation for working closely with others. One of the greatest rewards of being an I/O Psychologist is helping employees improve necessary skills while increasing their personal job satisfaction. The benefits to introducing I/O Psychology to an organization create a ripple effect that spreads from employees, to the business, and the surrounding community.

I/O Psychology makes for an interesting career for those who enjoy the practical application of psychology yet who are interested in enhancing the functioning of organizations, which aligns very closely with the practices of Google CLP. We are concerned with helping all members of our community build their online presence as a way to improve their well-being both on and off the screen. Our initiative isn’t introducing technology for technology’s sake, but to afford businesses, nonprofits, and individuals the opportunities to work and play more efficiently as they strive to reach their goals.

For more information on the growing field of I/O Psychology check out http://www.siop.org/.